Plus500 Rolls Out New Premium Features, Changes Brand Strategy

Plus500 is rolling out new premium features and branding strategy. With investors now facing more choices, Plus500 looks to offer a differentiated experience from other competitors by adding the following:

Plus500 is a UK-based regulated broker that offers CFDs on Forex, Stocks, Commodities and Cryptocurrency. The company has recently announced some new premium features and changes to their brand strategy.

Plus500 has intimated that its sponsorship ties with numerous sports groups may come to an end. The decision is part of the firm’s rebranding plan to concentrate its efforts on its core goods and services, according to the corporation. Legia Warsaw, Atlético de Madrid, Atalanta B.C., and BSC Young Boys are among the sports teams with whom Plus500 has sponsorship agreements.

From 2013 through 2021, Plus500’s Chief Financial Officer, Elad Even-Chen, said that spreads earned 98 percent of the company’s earnings. According to him, the markets that provide the most profit for the broker are Germany, Spain, and England. Clients typically retain their holdings on the platform for 48 hours on average, with over $1.5 billion placed in 2021.

Plus500 is launching a new premium service.

Plus500 has also begun testing its premium service, which has already benefited hundreds of its customers. The service, which included a special account number, was provided free of charge by the broker. However, when the trial period is through, Plus500 is expected to charge a price for the premium service.

The premium service will include professional analysis sent through email, as well as other features. It already provides premium customer service and trading seminars for new customers to help them understand the business faster.

The corporation has declared that one of its goals is to create a branding approach that will have a significant influence on its sponsorship agreements with partners.

Plus500 is rebranding its company.

Plus500’s Chief Executive Officer, David Zruia, claimed that the company is rebranding in order to prepare itself for future development.

The business is planning to begin selling its services in a variety of places, including subways, financial websites, and television advertising.

After gaining a regulatory license from the Financial Supervisory Authority (FSA) in February, Plus500 wants to extend its activities in Estonia. Although the brokerage business intimated that some of its sports sponsorship relationships may be terminated, it did not specify which teams would be impacted. The broker claims it would refocus its business ambitions to focus on regions where it can make the most money.

Plus500 is a company that offers trading in cryptocurrencies. Recently, the company has rolled out new premium features and changes their brand strategy. Reference: plus500 crypto.